AT THE SALONE DEL MOBILE. MILANO 2018 RITZWELL PRESENTED THE JABARA CABINETS COLLECTION AND THE BEATRIX OTTOMAN. THEIR PURE SHAPES, PRECIOUS MATERIALS AND PERFECT MANUFACTURING OFFERED A RENEWED INTERPRETATION OF JAPANESE TRADITION.
Like every year, Ritzwell will be present at the Salone del Mobile in Milan with a very precise image that reflects the brand's values and philosophy in every detail. For this reason, the stand, which owes its general concept to Shinsaku Miyamoto and Roberto Di Stefano, appears as a "closed" structure towards the outside to trigger people's curiosity and push them to discover the actual exhibition inside, which, just like the "heart" of the company, encloses the refined "Ritzwell world". The few openings in the structure were conceived as "tokonoma", that is, raised alcoves typical of Japanese interior architecture. These suggestive structures are dedicated to objects of particular value and beauty. This is where the brand is showcasing its most iconic pieces as well as other recent creations that have just become part of the collection in a spectacular raised display where the items are placed on elegant supports. While in this first exhibition area visitors can only admire the various interior design elements, in the second more internal area they can sit down and experience the preciousness of the artisanal details and high-quality materials first hand. The key pieces of the exhibition area are the new cabinets of the Jabara collection, which was very recently awarded the "Red Dot Design Award 2018". Pieces which, thanks to the purity of the shapes, the preciousness of the materials, and the perfect manufacturing offer a renewed interpretation of Japanese tradition. Also, the Beatrix armchair is brought back into the spotlight, a perfect mix of comfort and fluid lines reminiscent of 1950 Northern European furniture with its alternation of precious wood, fabric and high-quality leather. The armchair was presented during the last edition of the Salone and has been enriched this year with a new matching padded element, the Beatrix Ottoman, a versatile low table-stool-footrest. All the new products are signed by the designer Shinsaku Miyamoto.
Photographs by Alberto Strada
